We’ve thought long and hard about selling our products online. It’s been a fun journey that’s allowed us to experiment with different options to create a system we’re proud of, and we hope you’ll enjoy what we’ve come up with.
Your meat will arrive in an insulated box with ice packs to keep it at fridge temperature (below 5c) during the delivery period. We’ve worked hard to find an environmentally friendly solution for delivering our fresh products; for some very small or very large orders, polystyrene boxes may have to be used, but the vast majority of deliveries will come in a recyclable cardboard box with a wool liner inside. This recyclable liner provides a more environmentally friendly form of insulation to keep the ice packs and meat cool.
We are delighted to say that the wool product we have found for our packaging comes from 'Woolcool'. Wool is one of the most sustainable natural materials, being available in abundance as a by-product of rearing sheep. Wool is one of nature’s most amazing ‘smart fibres’, with a complex structure and natural properties that cope with extremes of cold and heat.
Wool fibres are hygroscopic, which means they absorb and release moisture, a natural thermostat that maintains stable temperatures.
Woolcool have cleverly harnessed the smart fibre properties by felting and sealing pure wool in breathable film to create ingenious insulation for our food delivery boxes and pouches. The washed fleece is garneted, needle-felted and cut into strips which are hygienically sealed within recyclable PE film with micro-perforations to allow the hygroscopic function.
The wool insulation is totally compostable and biodegradable, releasing valuable nitrates back into the soil. The MDPE film used to enclose the wool fleece is recyclable at local authority waste depots. The cardboard delivery boxes are produced using recycled material and are recyclable at local authority waste depots. In most cases the box and wool packaging is suitable to be re-used several times. At the end of its useful life as packaging, the insulation liners or felted wool can be re-used for a variety of purposes.